The Challenge (About Us)

Who we are: two 30ish New Yorkers who bonded over a shared love of beauty products.

PJR Jordan and Emily 2014

The mission is simple: we love our products but we hate the junk. Starting this year, 2010, we’ll be purging our beauty routine of harmful toxins. We’re going to attempt to use only organic and natural skincare, haircare, makeup, and, yes–even deodorant!

It’s going to be a challenge. We LOVE our products– we’ll miss things like Stila Lip Gloss, Philosophy’s Hope in a Jar, and Creme de La Mer! Even Maybelline Full n’ Soft Mascara has to go, and Jordan’s been using it since college! Our hope is that these companies that make our favorite products will come out with green lines, and that eventually the beauty industry will hear our cry and go completely natural, but in the meantime, we are setting out to find new favorites. Why should it be so hard to find products without poison to put on our largest organ– skin?

This idea has been a long time in the making, but it’s a new year and we’re ready for a new challenge! Join us as we try to rid our lives, and our beloved beauty products, of unnecessary chemicals.

Emily acted as makeup artist at Jordan’s 2009 wedding

30 responses to “The Challenge (About Us)

  1. well I am sure glad Pro-Activ is safe.. I would be doomed πŸ˜‰ It must go! I will join you πŸ™‚

  2. Hi PJR,

    Wondered if you would be interested in guest posting on one another’s blog? Thought it could be a fun idea.

    Let me know if you’re interested!
    Signature Scent

  3. Annie

    This is so cute…and helpful! I commend you for finding the time to do this. :O)

  4. Hi ladies!

    I love your idea, how fabulous πŸ™‚

    I can’t wait to see what you all find in green beauty. It’s been a treat for me to discover m/u without all the nasties that I love just as much (if not more) than my old faves.


  5. Pingback: Emerald City, Brown Butterfly, and Rose Oil « Product Junkies Rehab Blog

  6. Hello Jordan
    My wife and I have read your Challenge and think its great. We would like to introduce you to our new company that is dedicated to a 100% pure and natural line of Argan Oil cosmetics. We are a family owned business with operations in Miami, Paris and Morocco and have created some excellent products including (of course) 100% pure Argan Oil, Argan Hydrating Facial Oil, Argan Balancing Facial Oil, Argan Shampoo and more. We would love for you to visit our site, and see for your self. We have been getting some great reviews from our customers and we would be delighted for you to try a few of our products. Please let me know if you are interested. Thanks in advance and very best regards. Ralph and Zakia Haman

    • Jordan

      Hi Ralph and Zakia,

      Thanks so much for reading our blog and contacting us…we would love to test out your products, they sound divine! And we love your business focus on empowering women and protecting the Argan trees’ natural habitat. Thank you for introducing us to your line, we’re excited to try it out!!

      Jordan and Emily

  7. Thanks for your info on Dr. Bronner’s Castile Soap. I have been using it for about a month and love it. I am addicted to the lavender! Thanks again. you guys are doing a bangin’ job!

  8. Roz

    Thanks for the info so far. I just jumped on the natural bandwagon myself. Like you, I cleaned out my bathroom and makeup drawers, couldn’t believe how much money I threw out the window. But I wanted to be healthier and I am hoping to pull in my husband, family and friends along the way. Many of them are resistant because we are all so used to using the chemicals all our lives. It is never too late though….

    • Jordan

      Thanks so much for reading, Roz! I have a confesson, though…I never threw my old products out! I just couldn’t bring myself to do it. I don’t use them anymore, but they’re sitting in a bag in my closet–waiting for what, i have no idea! I guess for my guilt to subside over throwing out all that money!

  9. sunputtygoodforyougoodfortheearth

    Hi girls my name is Danielle dronet I have just moved to new York and my sister in law sent me your link I have created and manufacture my sun putty skin products I am launching my first sun putty SPF 30 our formula does not cannot empty fillers like water alcohol petrolem all the ingrdients are at a level of 1% and higher sun putty SPF 30 is fantastic under make up would you mind if I sent you samples?

  10. sunputtygoodforyougoodfortheearth

    Sorry forgot the website ps the great point we do not contain synthetic chemicals our website provides description of our ingredients we are really natural! We rate a “2” on skindeep cheers. Danielle

  11. I came across your site and find it very interesting and helpful as I also share the same mind of looking for natural beauty.
    Just writing to see if you would be interested to exchange blogroll with me as I just started recently, thanks πŸ™‚

    Happy blogging!

    • Hi Lala,
      Thanks so much for writing! We’re always thrilled to meet our fellow bloggers πŸ™‚ We’d love to put you on our blogroll and for you to do the same! Keep in touch and let us know how it’s going!!

      • Thanks emily!
        I’ve also added yours to my blog πŸ™‚
        btw, you might want to change the name appears in your blogroll to “lala’s love skin journal” instead of the full http: address, thanks so much!


  12. “The Great Deodorant Hunt” has changed my life. My struggle to find a deodorant that I can feel safe using has been long…and my poor pits are very resentful! You saved me a lot of time, energy, money, and headaches by reviewing brands and home remedies that I’ve been meaning to try myself. Just know that somewhere, in a tiny town in central Massachusetts, there is a very, very, VERY appreciative fan. Keep up the good work, you guys! πŸ™‚

    • Jordan

      Wow, thanks for such a sweet message, Mayrena!! I’ve been recommended more to try, so stay tuned as I keep testing more!

  13. hi ladies πŸ™‚ wow what a great blog, love your ideas!

  14. Reem

    I’ve been obsessed with MVO products ever since I read about it on this blog and tried them. Thanks so much!!
    Do you know of any products that are similar to them that I can use as well?

    • We are so glad you love MVO! They are pretty unique, but there are more and more small-batch products like them out there. We will try and profile more as soon as we find out about them. Try Natropathica, maybe? And you know we seriously love Weleda. Pangea Organics makes great stuff– they’re on sale on right now. John Masters Organics is lovely, but not always 100% organic/natural so read labels. Is that a good start? Thanks for reading!! ~Emily

  15. Hello,

    I just found your site and I have to say that it is wonderful. I write a blog that includes healthier products as well, it is really great to see the posts and awareness you are working on. Thanks for writing!


  16. Great mission ladies! Since you love organic/natural cosmetics your beauty routine must include Dream Organics Rose Water. Steam distilled from the finest grade organic rose petals from Bulgaria. Send me and email and we will send you some for you to review. Dream Organics Aromatherapy an dSkincare line is used by top celebrity makeup artists.
    Please check out our site.
    XoXo Emily Rosebud & Co
    Dream Organics

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