Who we are: two 30ish New Yorkers who bonded over a shared love of beauty products.
The mission is simple: we love our products but we hate the junk. Starting this year, 2010, we’ll be purging our beauty routine of harmful toxins. We’re going to attempt to use only organic and natural skincare, haircare, makeup, and, yes–even deodorant!
It’s going to be a challenge. We LOVE our products– we’ll miss things like Stila Lip Gloss, Philosophy’s Hope in a Jar, and Creme de La Mer! Even Maybelline Full n’ Soft Mascara has to go, and Jordan’s been using it since college! Our hope is that these companies that make our favorite products will come out with green lines, and that eventually the beauty industry will hear our cry and go completely natural, but in the meantime, we are setting out to find new favorites. Why should it be so hard to find products without poison to put on our largest organ– skin?
This idea has been a long time in the making, but it’s a new year and we’re ready for a new challenge! Join us as we try to rid our lives, and our beloved beauty products, of unnecessary chemicals.