Category Archives: Mascara

MakeUp SmackDown: All Natural Cream Foundations

Posted by:  Jordan

A reader asked us to do a SmackDown version for affordable all-natural cream foundations, a product she was searching for to replace her expensive department store brand.  Thanks to several suggestions from other readers of which brands to test out, here are my findings from this version of MakeUp SmackDown!

The contenders: 

Vegan Liquid Foundation from The All Natural Face

The All Natural Face Liquid Foundation

Health Glow Foundation by Real Purity (an Indiana company–Hoosier shout out from an Indiana native!!)

Real Purity Health Glow Foundation

Creme Foundation by Lauren Brooke Cosmetiques

Lauren Brooke Creme Foundation

Ease of choosing my color when purchasing online:

I put this category first because a lot of people feel uneasy buying cosmetics online without trying them in person first, which is a fair concern.  Finding your foundation color is difficult in person, let alone doing it all by yourself in front of a computer.

Lauren Brooke was super simple because they offer samples of all their products for $1.40 (I did try a sample of a serum for $3.50, but all the other samples are only $1.40).  Plus, they offer free shipping if you spend over $25 so it’s easy to order lots of samples of cosmetics and not have to pay additional for shipping.  I ordered two foundation samples and found that Warm #2 worked best for me, which surprised me because I would have thought I would have been Neutral rather than Warm.  There were several colors to choose from, but not an overwhelming amount.

The All Natural Face sells 51 shades of foundation (and if you find that none of those work for you, they’ll work with you to create a custom blend)!!!  With that many choices, they thankfully also sell a sampler kit of all the powder foundations in your range (pale/ medium or medium/dark) for only $4.60.  My trouble was there were SO MANY colors to choose from in the kit that I was a bit overwhelmed.  I made Emily help me narrow down the colors to a handful of potentials and then I went home and applied them to my whole face.  After much debating and second guessing, I found that Tan Warm was the best color for me (which is odd because I would consider my skin neither warm nor tan). After choosing a color from the powder foundations you can order liquid foundations, powder foundations, or concealer all in the same color.

Real Purity also sells samples for $1.50, but their free shipping promo is after you spend $50 so that makes it a little more difficult to load up on samples without paying shipping (am I the only person who tries anything to avoid paying shipping?  I hate it when you spend $5 on something and then pay $9 in shipping!).  However, finding your shade isn’t too difficult because they have 13 colors to choose from and accurate descriptions of the colors/undertones on their website.  I found that Soft Beige blended beautifully on my skin (described as “Fair skin with a slight pink undertone, cool skin tone”–which very much describes my skin, much more so than “Tan Warm” from The All Natural Face!).

Winner: I thought Lauren Brooke made it easiest to find my perfect shade with cheap sample prices and free shipping over $25, but really all of these companies make it pretty simple to choose your perfect color.


Spoiler–I really like all of these liquid foundations and they all offer nice coverage but in varying degrees.

The sheerest coverage was from The All Natural Face.  I found it to be just a notch more than a tinted moisturizer, in my opinion.  If you’re looking for a more full-coverage foundation, this one probably isn’t the best.  If you prefer a lighter coverage, I think this is an amazing choice.  I found that it leaves a pretty sheen on my face, almost like a built-in highlighter, but in a very subtle way.

Real Purity offers fantastic coverage which feels lightweight when you apply it, but just evens everything out and makes your skin look prettier.  I’d say it’s a middle of the road coverage foundation.  Great for everyday and blends beautifully!

Lauren Brooke is definitely more full-coverage–ideal for a big evening out when you’re getting glammed up with a full face of dramatic makeup, or for someone who has a lot of acne or skin discolorations they need to even out.  The cream was thick in my hands, but felt moisturizing and light on your face–not at all heavy.  I found it really covers imperfections nicely, as I have a few dark sun spots on my face that the foundation covered entirely, without even having to use concealer on top, like I normally do.  It made my skin look healthy, glowy (not greasy) and was a great base for the rest of my makeup.  I loved this foundation for a special evening, date night, or an interview, but for this stay-at-home-mom it was something I’d probably only use a handful of times in a year.  That’s not to say it’s not someone else’s ideal foundation because it does have amazing coverage and feels luxurious on your skin.  For me, however, I prefer something slightly more sheer for everyday.

Winner (for my skin’s coverage needs): Real Purity Health Glow Foundation (health glow is such an appropriate name for it…it really does make my skin look healthier and glowier!)  Followed very closely by Lauren Brooke.


The All Natural Face costs $13.80 for a 1 oz bottle.  However, you pretty much have to first buy the sampler kit of foundation colors because there’s absolutely no way you could choose your color without doing that step first.  So tack on an initial $4.60 to spend on finding your right color.

Real Purity costs $26 for a 1.5oz bottle.

Lauren Brooke costs $27 for a 24 gram pot (a little over 3/4 oz).  A little will go a long way with this foundation, however.


This is no way to choose your best foundation, but if you’re someone who likes to display pretty bottles and jars in your bathroom, Lauren Brooke is the only one of these three that spends any money or thought in their packaging.  It looks like something you’d buy at a department store, whereas the other two look like a high school intern might have designed their packaging.  Again, this doesn’t affect my decision in any way regarding the product, but I thought it should be mentioned!

To sum up this SmackDown, I really love the liquid foundations from all of three of these companies, but I’d reorder the foundation from Real Purity and then invest in the AMAZING concealer that I sampled from Lauren Brooke to even out under eye circles and imperfections or discolorations.  I feel that a more sheer-medium coverage foundation combined with a heavy-duty, super blendable concealer is my best combo.  You really can’t go wrong with any of these foundations.  Choose your coverage level, and I think you’ll be happy with any of these choices.


In sampling these foundations I of course had to sample some other types of makeup from these companies.  Here are the highlights (and one fail):

-As mentioned, the creme concealer from Lauren Brooke is out of this world!  It’s $14 for 1/2 oz, which I feel is a great price.

Laruen Brooke Lip Gloss-The Botanical Lip Gloss in Coral from Lauren Brooke.  It ended up being more of a red than coral but so pretty with buildable color.  Loved the saturated color combined with the sheer moisturizing gloss.

The Vegan Oily Lid Eyeshadow Primer in Buff from The All Natural Face is now a part of my daily routine.  It actually allows me to have color on my eyes all day, which I’ve complained about before how by the middle of the day all the eye color I applied that morning had disappeared.  No longer the case, thanks to this incredibly effective yet insanely inexpensive product.  Only $3.45 for a little pot that should last me at least a year of daily application.

Mascara from the All natural Face in Black.  At first I wasn’t impressed with this mascara.  It took 3 coats just to give my lashes a little bit of emphasis.  However, after wearing it all day and even testing it through a sweaty class at the gym, it stayed put with no signs of smudging.  After trying it over my favorite Jane Iredale Purelash primer, it was a great mascara.  The primer made the mascara have more oomph and defined my lashes much more.

Mascara from Real Purity in Violet.  This is not at all something I’d think to pick for myself, but I was sent a sample of their new colored mascaras (available in violet, navy, and emerald green) and was pleasantly surprised!  The mascara itself is a buildable formula–I found it took me 3 coats to get to the level of definition I like for my lashes.  But it stayed put all day (especially when applied over the Jane Iredale primer).  But the violet color was so fun!  I wore it over to a playdate at Emily’s house and I received positive feedback. “I could tell that you had color on your eyes but I didn’t realize it was in your mascara”, said one of the moms.  And Emily raved how she didn’t know I was wearing colored mascara until I was sitting in front of her window and the light happened to catch it.  A fun addition to your natural makeup collection, for sure!

Real Purity powder blushPowder blush in Parfait from Real Purity. The bright pink isn’t something I’d normally be drawn to, but it turns out it really brightened up my face with a flattering pink.  Would be interested in trying out the Light Coral or the Shrimp colors as well!

-The Eye & Throat Cream from Real Purity is the best eye cream I’ve ever tried.  I am often asked what natural eye cream I recommend and it’s always a hard question for me because I’ve never found a product that I loved as much as this.  I’ve always felt that eye cream felt very much like a face cream in a smaller bottle–until I discovered this!  It’s so light and has almost a creamy-gel texture that the skin absorbs quickly.  This will be my new daily eye cream!  I only received a sample size of this so I can’t attest to the long-term eye cream benefits yet, but I will be ordering a full size and plan to use it twice a day, so I will report back!

And one fail:

Eyeliner Pencil in Blue from Lauren Brooke.  The color of the eyeliner was beautiful, a jewel-toned navy that was nice for every day.  However, the pencil was too soft and oily so I found that I had to sharpen it every time and it would often break during application, making me have to sharpen it again.  It was $13.50, which I thought was on the expensive side, especially for how little time it will last me since I have to re-sharpen it constantly.


Filed under Blush, Eyeliner, Foundation, Lipstick/gloss/balm, MakeUP SmackDOWN, Mascara, Moisturizers

MakeUP SmackDOWN: Physician’s Formula Organic Wear Lash Boosting vs. Benecos Maximum Volume Mascara

Posted by:  Jordan

This edition of a MakeUP SmackDOWN is comparing two natural mascaras.  The contenders are:

Benecos Mascara  Benecos Natural Mascara


Physicians Formula Organic Wear Lash Boosting Mascara

Physicians Formula Organic Wear Lash Boosting Mascara

Not long ago, I review Physicians Formula Jumbo Lash Mascara, but after getting a tip from a reader that the Lash Boosting formula seemed to smudge less, I decided to give that one a shot to compare.  So really this SmackDOWN is comparing all three of those mascaras, but you can read the detailed review of the Jumbo Lash version here.

Physicians Formula Organic Wear Jumbo Lash mascara

On with the competition!

Ease of Application:  Physicians Formula is the clear winner here (both Jumbo Lash and Lash Boosting versions) due to the big, fat brush and smooth formula.  The Benecos brush is pretty standard but it requires a few coats.  

The Look:  I prefer the look of Physicians Formula to Benecos.  Between the two PF versions I slightly lean toward the Jumbo Lash version (in the metallic neon green tube) because it makes my lashes extra full.  The Lash Boosting version doesn’t have quite the same volumizing effect that the Jumbo Lash one does, but both lengthen and define my lashes nicely.  Benecos does a great job too, but just gives a more natural look.  Also, I find that Benecos clumps slightly, so I often have to run my eyelash comb through my lashes after the mascara dries.



 Water, Grain Grain Alcohol*, Beeswax*, Glycerin, Polyglyceryl-5 Laurate, Magnesium Aluminum Silicate, Acacia Senegal Gum, Polyglyceryl-3 Stearate, Carnauba Wax*, Hydrogenated Lecithin, Glyceryl Caprylate, Jojoba Seed Oil*, p-Anisic Acid, Rosemary Leaf Extract, Sunflower Seed Oil*, Sodium Hydroxide, Limonene, Vitamin E, Fragrance (Natural),Aloe Vera Leaf Juice Powder*, Citral, Linalool, Iron Oxides

* indicates Certified Organic Ingredients
** for natural essential oils

Physicians Formula Lash Boosting

Citrus Aurantium Dulcis (Orange) Fruit Water*, Glycerin+, Iron Oxides, Water, Glyceryl Stearate SE, Beeswax*Oryza Sativa (Rice) Extract*, Tapioca Starch*, Copernicia Cerifera (Carnuba) Wax*, Oryza Sativa, (Rice) Powder*, Jojoba Esters, Stearic Acid, Microcrystalline Cellulose, Yogurt Extract*, Saccharomyces/Copper Ferment, Saccharomyces/Iron Ferment, Saccharomyces/Magnesium Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Glycine Soja (Soybean) Oil*, Olea Europaea (Olive) Leaf Extract*, Aloe Barbadensis Leaf Extract*, Cucumis Sativus (Cucumber) Fruit Extract*, Glyceryl Caprylate, Glycerin, Magnesium Aluminum Silicate, Superoxide Dismutase, Soybean Peroxidase, Leuconostoc Ferment Filtrate, Leuconostoc/Radish Root Ferment Filtrate, May Contain: Titanium Dioxide

I’ll leave that up to the reader to make an informed decision on which ingredient list they prefer, but I’m feeling good about both of these mascaras.  Both are free of phenoxyethanol, which is rare to find in mascaras–even natural ones.  So that makes me happy and I’m declaring this round a tie.

The Wear (or How Do These Mascaras Hold Up and Will I Look Like a Heroin Addict By The Time Happy Hour Rolls Around?):  To test this round out I wore Physicians Formula on one eye and Benecos on the other.  My rule was that I wasn’t allowed to wipe under my eyes at all the entire day so I’d be able to see which mascara smudged less after a full day of wear.  The winner here was Benecos!  There was hardly any smudging at all!!  This is clearly a great everyday, need-to-get-ready-quickly-and-get-out-the-door mascara.  Physicians Formula wasn’t horrible , but there was definitely some noticeable Raccoon Eyes (Also, in regards to the reader who found that the Lash Boosting formula smudged less for her than the Jumbo Lash one, I didn’t find one smudged less than the other for me, unfortunately).

Price: Benecos is $16. 49 on Amazon whereas Physicians Formula is $9.95 on  You can also find Physicians Formula products at most local drugstores.

The Overall Winner:  I’m going to have to go with Physician’s Formula, but I think I like the Jumbo Lash (in the green tube) a little bit better than the Lash Boosting (in the black tube).

Jane Iredale PureLash Extender and Conditioner

The Wild Card: Applying Jane Iredale’s PureLash Conditioner prior to any natural mascara makes it stay on all day, smudge-free, and gives my lashes an extra oomph.  So really, I’m declaring this as the all-time winner for my favorite natural mascara (even though it’s really a pre-mascara)!  It’s worth the extra time and expense to not worry that you look like a true Junkie by the end of the day.


Filed under MakeUP SmackDOWN, Mascara, Product Reviews

Still Haven’t Found What I’m Looking For: The Mascara Edition

Posted by:  Jordan

In case the title didn’t give it away, I’ve got another almost-but-not-quite mascara to review.  This time it’s Organic Wear Jumbo Lash Mascara by Physician’s Formula.  I was so thrilled when I found this mascara during my online searches for  natural mascaras free of phenoxyethanol, a preservative found in most mascaras–“natural” ones included.  For example, I was looking at the natural and paraben-free mascaras on (yes, that’s a search option!) and every single one of them contained this popular preservative.  It’s everywhere.  So when I saw that this mascara was highly rated from a trusted website, Truth In Aging, AND that it was free of phenoxyethanol, I ran to my local drugstore and was ecstatic to pay only $11 for it, when I’m used to paying double that for natural mascara.  Never mind that my husband, when seeing the new package on our bathroom sink, asked if I got my latest mascara at the Dollar Store (it does lend a certain cheapness to the packaging with the reflective neon green plastic in the shape of a leaf.)

My hopes were high as I was applying it–the brush was big and thick, the formula smooth and clump-free.  I was getting more and more excited by the second.  Everything seemed to be perfect!  Sadly, it let me down in the first hour when I glanced in the mirror and saw a ring of black smudges under my eyes…the tell-tale “raccoon eyes”.  Ugh, after only an hour????  And it’s not like this was a sweltering day.  I’m afraid to see how this mascara would hold up in the summertime if it was melting toward my already dark under eye circles in November.  

Ah well…try another, I guess.  Suggestions welcome!


BREAKING NEWS UPDATE: As suggested in the comments, I tried using Jane Iredale’s PureLash Extender & Conditioner under this mascara and I believe I’ve found natural mascara nirvana with this combination.  Yes, it requires you to buy two products instead of one, thereby making my mascara more costly and it takes more time to apply, but if you’re concerned about the ingredients in your mascara, this combination is the cleanest I’ve found.  Plus, the addition of the Jane Iredale primer makes my lashes look thicker and longer!


Filed under Mascara, Product Reviews

Jane Iredale Longest Lash Mascara & PureLash Extender and Conditioner

Posted by:  Jordan

If you’ve been following this blog for a while, you’ve read about our challenges with finding the perfect natural mascara.  Spoiler–this isn’t it.  BUT, I do like it.  Enough to stop my search of the ultimate natural mascara?  Sadly, no.  But lucky for me (and any interested readers), I adore hunting for the perfect product!

I received a sample size of this mascara–as well as the primer, which is reviewed below–and I will say that I’m impressed with how long these samples have lasted me.    I’ve been using them nearly daily for over a month, and I credit that to the packaging.  The squeeze tube that the mascara comes in is similar to a lip gloss tube and it ensures that you use every last bit of mascara.  The mascara formula itself is on the drier side–which doesn’t mean it dries your lashes out–it’s just not a goopy, wet consistency.  Rather than blanketing your lashes with a bunch of heavy wax, it adds a fine coat of color, as if you had a daily lash tint instead of clumpy, thick lashes.  The result is a very natural look, but therein lies my main problem–you have to apply several coats for this natural lash look, and this takes me a few minutes.  In my time-pressed morning (I usually get a 30 minute nap time window to get everything from shower, hair, makeup, dress, etc accomplished before sleeping beauty wakes from her all-too-short naps) I need a mascara that I can swipe on once–twice max–and get on with the other things I need to do.  With this mascara I usually need to apply at least 4 coats before all lashes are sufficient covered.  I’m fine with taking the extra time for multiple coats when I want a dramatic “going out” eye (like I ever do that anymore!), but for an everyday, natural look I need something a little less high maintenance.  The other main issue I have with this mascara is the price: $33 is just too much for me to spend on a mascara, even if it were the holy grail of mascaras!  Also, it claims to be thickening and lengthening.  Lengthening yes; thickening–ehhh, not so much.

Next up is the PureLash Extender & Conditioner.  I like this product because it really does beef up the mascara (though a $33 mascara really shouldn’t require an additional product to make it fabulous).  This primer purportedly conditions lashes and even encourages growth.  I can’t say I’ve noticed a growth difference in the month I’ve used it, though.  The trick to this product is to let it dry for a few minutes before applying the mascara.  So what I do is apply the conditioner first, do the rest of my makeup, and do the mascara last.  If you put the mascara on right after the conditioner, you end up with spider-lashes.  The primer retails for $16.50, which is a bit easier to swallow than the Longest Lash Mascara.  However, I’d ideally like to find a natural mascara that doesn’t require an additional product.  But that’s just me and my mom-to-an-infant simplicity needs these days!

Overall, I like both of these products a lot, but neither is going to end my quest for the ultimate natural mascara.


Filed under Mascara, Product Reviews

Zuzu Luxe Mascara

Posted by:  Jordan

I had been wanting to try Zuzu Luxe Mascara for a long time, ever since one of our readers recommended it to us.  So when I was placing a big order on Amazon for baby necessities, I added this little $16 treat to my basket.  If you’ve been following our natural cosmetics search, you know that we’ve had a really tough time finding a natural mascara that we love as much as our old conventional ones.  And unfortunately the same goes for this mascara.  It’s not bad at all–but it’s nothing to shout from the rooftops about either.

The ingredients are very clean, which I appreciate, and the formula is super-gentle so it’s great for people with sensitive eyes.  And like the company promises, the mascara resists most smudging (I do occasionally find myself having to do a little q-tip cleanup under the eye after a few hours but it wipes off your skin very easily, thereby avoiding raccoon eyes.  Or worse, when you’re trying to clean up the raccoon eye thing you end up with red, irritated eyes from tugging at the skin…none of those problems exist with this mascara, thankfully).  However, the mascara doesn’t do much for me beyond that.  It’s a very natural look; certainly not the mascara you’d want if you’re trying to get a thick, dramatic look for your lashes.  You definitely need to add a few coats to make this mascara show up on your lashes.  Natural is fine for me most days, but sometimes by the end of the day I look at myself and try to remember if I even put any makeup on that morning or not.  That’s how natural it is!

Zuzu Luxe is a brand of Gabriel Cosmetics.  I do love the company’s philosophy and how they got started.  The CEO and Founder, Gabriel DeSantino, became interested in natural cosmetics as a child, after watching his grandmother create healing, homeopathic products utilizing ingredients from the sea near her home in Mexico. After years of research he founded Gabriel Cosmetics. You can buy all products online on their website (free shipping if you spend over $100), on Amazon (as I did), or at Whole Foods.  I would love to try more of their cosmetics in the future so I can report back on more products from this 100% natural, cruelty-free line…let us know if you have tried any other products from this company and can recommend anything!


Filed under Cool Companies We Love, Mascara, Product Reviews

MakeUP SmackDOWN #2: Jane Iredale PureLash vs 100% Pure Mascara

Posted by:  Jordan

Jane Iredale PureLash in Black Onyx

For our second MakeUP SmackDOWN we’re putting a couple of natural mascaras up for comparison: 100% Pure Fruit Pigmented Mascara and Jane Iredale PureLash Mascara.  I have already reviewed 100% Pure mascara in more detail in another post, but as you know we’ve been on the hunt for a natural waterproof mascara for a long time, so when I saw that Jane Iredale’s PureLash mascara claimed to be water-resistant, I had to test it out for our readers.  *Note: I even wore a different mascara on each eye several times to get a true comparison on how these hold up against each other throughout the day.  Now that’s devotion to research!

100% Pure Fruit Pigmented Mascara

Clumpiness: Honestly, I go back and forth on this one.  One day Jane Iredale seems to be a bit more clumpy; the next 100% Pure has some clumps.  So this one is really a toss-up because neither of them are perfect, but neither gives you the horrendous 3-giant-spiderly-lashes look either.

Verdict: Tie

Thickening/Lengthening:    I have decently long lashes, but they’re stick straight, light in color, and thin.  So a good mascara does wonders for my eyes and I try to never leave the house without mascara, even if going to the gym.  Although recently pregnancy brain has kicked in and I didn’t realize until late in the day that I completely forgot to apply mascara that morning!  I know that may seem shallow, but that’s an addict for you.  Jane Iredale is more of a natural look mascara–it certainly wouldn’t replace a dramatic mascara, like DiorShow or my old favorite, Maybelline Full ‘N Soft.  100% Pure gives my lashes a bit more oomph–making them stand up a little taller and look fuller.  Need a visual comparison?  This is a creepy closeup picture of my eyes…which eye do you think looks more defined?

Left eye: Jane Iredale, Right eye: 100% Pure

Verdict:  The clear winner here is 100% Pure.

Color choices:  Jane Iredale PureLash has two color choices: black and brown.  Meanwhile, 100% Pure comes in four deliciously named colors:  Black Tea (basic black), Dark Chocolate (I haven’t tried on my eyes, but on my hand it’s a nice dark brown), Blackberry (a dark violet.  It’s so dark it almost looks black, but the woman at Duane Reade sold me on it because she said “it makes brown eyes pop”), and Blueberry (a dark navy–almost black with a blue undertone, which presumably would make blue and green eyes “pop”?)

Verdict:  100% Pure wins again!

End of day smudge factor:  When I first bought the Jane Iredale mascara, I thought for sure that it was going to beat 100% Pure in the smudge factor category.  However, I don’t know if 100% Pure changed their formula, or if the Blackberry color just seems to smudge less than the Black Tea, which I had originally tried.  However my latest test shows that 100% Pure in Blackberry seemed to smudge just a bit less than Jane Iredale PureLash.  Neither were perfect, unfortunately!

Verdict:  My recently purchased 100% Pure in Blackberry wins this category, but not by much.

Water-resistance:  Another creepy close up of my eyes!  What do you think?  Granted, I splashed a lot of water on my face for this test (no rubbing, just splashing)…so when Jane Iredale claims to be water-resistant, I don’t think they had a giant handful of water thrown in your face as a good test.

Left: Jane Iredale, Right: 100% Pure

Verdict:  Tie.  The 100% Pure on the right eye looks a little less raccoon-y, but I think that’s just because the Blackberry color is not as dark as the Jane Iredale in black.

Ease of removal:  Both mascaras wash off very easily with soap and water, though 100% Pure seems to rinse just a little cleaner with less effort.

Verdict:  Again, this is a super close contest, but 100% Pure takes the prize.

Ease of purchase:  In NY I can buy both of these mascaras at local stores: Duane Reade drugstores sell 100% Pure in their select “Look Boutique” locations, and C.O. Bigelow sells Jane Iredale.  My mom bought several Jane Iredale products recently at a local boutique in her town (a suburb of Illinois).  Both mascaras are of course sold at several online retailers, including Amazon.  But I think overall Jane Iredale is sold at more physical locations.

Verdict:  Though both are easily bought online, Jane Iredale seems to be available at more locations nation-wide, so I’m giving this category to her.

Price:  Not a huge price difference…100% Pure is $18 and Jane Iredale PureLash is $15.

Verdict:  Jane Iredale wins by $3

Naturalness:  The ingredients in both formulas pass my strict standards, as well as SkinDeep’s.  Jane Iredale scores a 1 and 100% Pure scores a 2!  However, looking at the ingredient list for 100% Pure’s formula reads like a fruit smoothie, so I’m not concerned.

Verdict:  Really about a tie, but according to SkinDeep Jane Iredale scores a little better on the rating scale.

Overall Winner:  100% Pure wins this installment of MakeUp SmackDown–though not by a landslide!  It was a pretty close contest.  We’d love to hear your feedback on any other natural mascaras we should be trying!


Filed under MakeUP SmackDOWN, Mascara, Product Reviews

100% Pure: Fruit Pigmented 3-Piece Set (Plus a Giveaway!)

Posted by:  Jordan

I have been wanting to try the completely natural mascara from 100% Pure for a while, plus I ran across their tinted moisturizer in my search for the perfect natural tinted moisturizer with sunscreen.  So, I was planning on buying the mascara and tinted moisturizer for a total of $50–not cheap but no more than what you’d spend in a department store for something filled with parabens and artificial fillers.  Before making my purchase I decided to browse through their website a little more, and stumbled upon the Fruit Pigmented 3-Piece Set, which includes a full size mascara, tinted moisturizer, and eye cream, for only $45!  It was like getting $5 off my purchase plus a free eye cream, so clearly I had to buy the set!  Here’s my review of all 3 products included in the set:
I chose the White Peach color of tinted moisturizer, and I am loving it so much!  It’s ridiculously easy to apply–it just melts right into your skin without needing much blending at all which made me happy because my last tinted moisturizer from Korres was very hard to blend in to my skin.  This moisturizer has an SPF of 20 which is perfect for my daily protection walking to the subway and back.  The coverage is light, but it evens out my skin tone nicely and my concealer blends well with it to provide more coverage on certain areas.  This product is a winner, for sure!
Recently I haven’t been that interested in buying eye creams because it seems silly to buy an entirely separate cream for the skin on one part of my face versus the other (although, this was a decision I’ve made in the past couple years…I’ve been using eye cream of varying price ranges since I was 20!)  Since this was part of the kit, I was more than willing to try a new eye cream out, but I probably wouldn’t have purchased it otherwise.  I haven’t noticed much of a difference in my dark circles yet, which this cream is supposed to address, but I’ll keep trying!  One thing that is really bothering me about this product, however, is the smell.  It reminds me of the buttered popcorn Jelly Belly candies that I used to gag on when I was younger when I accidentally ate one thinking it was the banana flavor.
This mascara is the first natural mascara I’ve tried (I had to get every last dip out of my old favorite Maybelline Full ‘N Soft tube).  100% Pure’s mascara is very natural looking, lengthening, doesn’t clump at all, and I love the curved brush.  The black color is derived from black tea and it has a pleasant smell, reminiscent of a glass of blueberry iced tea!  They carry additional colors as well: Blackberry, Blueberry, and Dark Chocolate.  I’m unsure what the difference is between the Blackberry and the Blueberry; it doesn’t specify on their website.  But I’d love to try them all out!  I have oily skin, especially on my eyelids, so this product does tend to leave the familiar black raccoon eyes by around 4pm.  My old Maybelline mascara had this problem too though.  The positive thing about this natural mascara is that the under-eye smudges are much easier to remove than my old Maybelline favorite, and taking it off at the end of the day is a breeze.
Interested in trying this wonderfully natural mascara for yourself?  100% Pure was kind enough to send me a tube of the Fruit Pigmented Mascara in Black Tea for one lucky reader!  Simply check out 100% Pure’s website and let me know in the comments below which product you’re most interested in trying out .  The giveaway ends Sunday, July 11th at 5pm EST and I will announce the winner that evening.


Filed under Giveaways/Freebies/Discounts, Mascara, Moisturizers, Product Reviews